Bristol-Myers Squibb: Bristol-Myers Squibb Endorses PhRMA's Guiding Principles on Direct-to-Consumer Advertisements
 
Bristol-Myers Squibb Endorses PhRMA's Guiding Principles on Direct-to-Consumer Advertisements

Bristol-Myers Squibb has a long-standing commitment to responsible and effective consumer communications, and we are fully committed to adopting the revised direct-to-consumer advertising guidelines.

Bristol-Myers Squibb believes responsible direct-to-consumer (DTC) advertising can foster informed conversations between patients and their health care professionals about health care, disease and available treatment options. We believe DTC advertising can help educate patients and encourage compliance with prescription drug treatments.

Bristol-Myers Squibb is pleased to adopt PhRMA’s revised DTC advertising guidelines and applauds the industry’s voluntary efforts to update and strengthen the guidelines. The strengthened DTC advertising guidelines are another positive step in industry self regulation and an opportunity to build on the strengthened PhRMA Professional Practices Code adopted earlier this year. The revised PhRMA professional practices code will become effective in early January 2009 and the revised PhRMA DTC advertising guidelines will become effective in early March 2009.

To read the revised principles, please visit the PhRMA website at www.phrma.org/.

If you need information or if you have questions or comments about a medical product, click here to go to the FDA's MedWatch website or call the FDA's toll-free information line, 888-INFO-FDA (888-463-6332) Press 2, followed by 1 for information, then:

  • for dietary supplements, select 2
  • for drug products, select 3
  • for medical devices, select 4
  • for biologics, including human cells, tissues, and cellular and tissue-based products, select 6

Last updated February 2009

 
 
 
 


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