Director, Strategic Payer Marketing and Access- Cardiovascular

Marketing

icon-location-marker Princeton - NJ - US
Posted 35 days ago Full_time R1515998

Summary

This position is responsible for the implementation of payer strategies and tactics that deliver on the Cardiovascular vision as defined by the Executive Director of Strategic Payer Marketing, Cardiovascular. S/he implements and monitors metrics for these tactics to be completed in partnership with appropriate matrix colleagues (e.g., Market Research, PReP team and Analytics), and plays a key role in project management of CV therapeutic areas. This position reports into the Executive Director, Strategic Payer Marketing—Innovative Medicines.

Position Description

Drives activities in coordination with ED of Strategic Payer Marketing, Innovative Medicines on:

Identifying payer insights and validating potential business opportunities

Strategic and operational planning for payer stakeholders aligned to CV and Rheumatology strategy

Assists in prioritization of payer strategies and  tactics across CV

Accountable for payer marketing tactic design and successful implementation in support of CV strategy

Identifying critical design elements of planned tactics to accelerate and drive desired behavior change

Coordination of operational planning for payer marketing plan in accordance with overall CV strategy

Execution of tactics informed by Market Research, Ad Boards, Analytics teams & field-based teams

Development of tactics accomplished in partnership with Alliance team, PreP team, and external partners

Roll-out of tactics in partnership with field based teams (e.g., Sales, ARMs)directly or via POA meetings

Engage with the Access cross function matrix including Medical, HEOR, and Professional marketing to identify key opportunities and threats, established desired messaging, and prioritize data generation and publication plans to support

Work with Value marketing team in developing relevant FDAMA 114materials for field teams. Oversee the development of all CV specific payer resources and act as a liaison with all cross-functional teams to ensure pull-through activities are aligned with brand objectives and priorities.

Ensure payer marketing tactics are aligned with overall brand strategy and drive brand performance, identifying refinements to strategy and tactics based on understanding of performance

Lead key projects relevant to Strategic Payer Marketing and Value, Access and Payment (VAP) organizations

Ensure successful Payer Marketing execution at VAP POAs

Manages budget to ensure effective execution of tactics aligned with plan

Responsibilities

Assess needs of CV therapeutic area to pivot and prioritize key projects

Project management a key accountability to accelerate approval timelines and improve execution

May engage with and support ED on execution of key strategic initiatives

Candidate Specifications

BA/BS degree or equivalent

2-3 years of relevant marketing/ brand management experience, customer facing role in Market Access or sales

Exceptional interpersonal and communication skills to effectively and efficiently drive performance within a matrix organization, and form strong, productive partnerships

Ability to work across boundaries and partner with various stakeholders to build consensus and get results

Experience and knowledge of promotional regulatory processes. Additional competencies include strategic planning, marketing analytics, CV knowledge, customer/competitive insights, and seasoned judgment

Strong analytical skills and ability to think strategically about pricing approaches within a complex ecosystem/market

Strong business acumen including a solid understanding of how various customer types make money and create value

Demonstrated ability to drive execution of key initiatives and meet all deadlines

Preferred Qualifications

MBA degree preferred

Strong written and verbal communication skills

Experience in translating insights and strategies into effective marketing tactics

Experience  working with multi-functional teams to accomplish specified goals

Exceptional aptitude for learning quickly and ability to communicate technical concepts to a wide range of stakeholders

Must have strong ability to prioritize and work effectively  in a fast-paced, dynamic environment

Track record of highly ethical and compliant behavior

Experience working in an Alliance