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Raise Your Flag Against Cancer

Join Eric Stonestreet, Dak Prescott, and Tia Mowry in Ready. Raise. Rise., and help raise up to $150,000 for cancer support programs and research

June 28, 2017

Nearly 40 percent of Americans will be diagnosed with cancer at some point during their lifetime, which means many families will be touched by the disease. What those of us who have been touched by cancer know is that it’s a battle that takes a community of patients, caregivers, neighbors, doctors, nurses, researchers and so many more fighting together. Eric Stonestreet of TV’s “Modern Family”, Dallas Cowboys Quarterback Dak Prescott and actor/author Tia Mowry know that all too well from their experiences supporting family and friends with cancer.

“My mom courageously fought cancer, and I know how important the love and support of our friends and family were to her,” said Dak Prescott. “Fighting cancer is something we need to take on together, as a team.”

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Fighting cancer is something we need to take on together, as a team.

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Eric Stonestreet, Dak Prescott, and Tia Mowry in Ready. Raise. Rise.

“When my mom was diagnosed, I didn’t know what to do first. My family and I didn’t know anything about the latest cancer research, which made it difficult when talking with doctors about the options available to us,” said Eric Stonestreet.

That’s why Dak, Eric and Tia are joining forces with Bristol Myers Squibb for Ready. Raise. Rise., a campaign to rally Americans to take action in the fight against cancer together by showing support for the cancer community and spreading the word about an evolving area of cancer research called Immuno-Oncology (I-O).

Eric and his family aren’t alone. A national survey of 2,500 Americans found that while nearly 9 in 10 people agree that cancer research is important to them, only 1 in 4 are familiar with I-O. Unlike other types of treatments, such as chemotherapy or surgery, I-O seeks to harness the body’s own immune system to help identify and attack cancer cells. The ultimate goal of this innovative area of research is to help people with various forms of cancer live longer and with a better quality of life.

“With Ready. Raise. Rise., we’re challenging people across the country to show their support for the cancer community and spread the word about Immuno-Oncology research so people can feel informed and empowered when fighting cancer,” said Stonestreet.

People who visit ReadyRaiseRise.com can take socially-driven actions in the fight against cancer, such as:

Raising and sharing virtual flags to celebrate and honor individuals touched by cancer.
Sending a message of support in the form of an e-card to someone impacted by cancer.
Learning about and sharing information that helps educate about the science behind I-O research.

In taking these actions, people can earn points for the participating cancer advocacy group of their choice. For every point earned June 28 - July 31, 2017, Bristol Myers Squibb will donate $1, up to a maximum $150,000 to be distributed equally among participating groups. One group that receives at least 5,000 points during this period will have the chance to see Eric Stonestreet at one of their upcoming events.

“Joining the Ready. Raise. Rise. campaign is meaningful to me because I understand the importance of family and friendship when a loved one is fighting cancer. I hope others can gain support and inspiration through this program,” said Tia Mowry.

Get involved and raise your flag now at ReadyRaiseRise.com.