Champions in care
Healthcare provider appreciation
Bristol Myers Squibb Champions in Care – World of Gratitude PSA
The Bristol Myers Squibb Champions in Care initiative celebrates healthcare professionals for their compassion, leadership and impact on patient care. The program highlights the essential role these practitioners play in translating scientific innovation into meaningful outcomes for patients, families and communities.
The Champions in Care PSA, World of Gratitude, recognizes the humanity behind the science and honors those who go above and beyond to make transformative care possible.
Champions in Care TV Ad Transcript
Caring for people means hard work, and long days, but a simple thank you can change everything.
Imagine if we showed a world of gratitude to our Champions in Care.
Honoring healthcare providers who go above and beyond
At Bristol Myers Squibb, we believe that care is more than a profession — it’s a calling. This year, as part of our Champions in Care initiative, we are proud to spotlight six remarkable individuals and teams who exemplify the very best of healthcare. Their stories remind us that innovation, compassion and collaboration are at the heart of every breakthrough — and that every patient deserves a champion in their corner.
From bringing cancer screenings to first responders at risk, to creating platforms that support the wellbeing of clinicians, to connecting cardiologists worldwide to elevate treatment and heart health for everyone — these Champions are stepping up across every area of care. They do this not for recognition or reward, but because caring is who they are. Every day, they champion care. Now, we’re here to champion them.
Wambui Machua, MD
Behind every empowered patient is a Champion in Care. Dr. Machua is proof. See how she’s elevating lupus care by helping patients uplift their voices.
Michael Asbach, DMSc, PA-C
Champions in Care have a transformative impact. Just ask Michael Asbach. He’s reimagining mental health care by empowering the professionals who provide it.
Wafa Samara, PharmD
Champions in Care redefine what’s possible — like Dr. Samara. She’s shaping the future of oncology through mentorship and innovation.
Ashton Youngers, PA
Champions in Care go beyond the clinic. When Ashton discovered that local firefighters faced a hidden cancer risk, she stepped into her community to help extinguish it.
Veronica Tripp, RN
Champions in Care see what others might miss. Like Veronica. She noticed a troubling cancer trend among first responders and teamed up with a local dermatologist to answer the call.
Ankur Kalra, MD, MSc
Champions in Care are changing the world — one heart at a time. See how Dr. Kalra is building a global network to advance heart health through innovation and collaboration.