Job Details

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Join us as a Marketing Strategy Lead, Neuropsychiatry
As a key member of the UK & Ireland brand team, you’ll lead end-to-end marketing strategy for healthcare professionals, shaping impactful launch plans and driving brand growth.

Your role spans HCP engagement, patient journey optimisation, and access strategy, powered by deep insights and analytics to build data-driven omnichannel approaches.

Collaborating with cross-functional partners in Medical, Access, BI&T, and more, you’ll ensure seamless strategic planning and tactical execution.

Working closely with the Commercial Lead, you’ll champion innovation and deliver solutions that meet customer needs and transform patient care in neuropsychiatry.

Key Responsibilities

Strategy Development

• Builds and delivers the brand HCP and Patient strategy and plan that drives success and growth of the brand
• Owns the end-to-end brand and HCP customer journey from omnichannel strategy to execution
• Fosters collaborative working relationships with the Commercial Lead and cross-functional brand team members to ensure creation of a unified brand strategy
• Integrates insights from advanced analytics models, market research and other channels to develop HCP customer journey, customer segments and create tailored omnichannel strategies, optimising channel selection
• Lead the coordination of key processes such as annual UBP, budget/projection preparation, performance reviews and internal meetings, collaborating with relevant XF stakeholders to ensure smooth preparation and timely delivery
• Leverages omnichannel capabilities and rapid, personalized content creation processes to enhance customer experience and engagement
• Utilizes engagement and performance feedback to improve customer engagement strategies and campaigns
• Defines success for the HCP customer segment
• Partner with Commercial Lead and Sales Manager to develop and optimise future field force capabilities. Identify gaps and enable clear communication and governance support for the sales function

Execution / Launch Excellence

• Leads strategic development and implementation of tactical plan for brand and launch strategies, ensuring consistent execution of brand strategy through close working relationships with cross functional and field teams
• Collaborates with Access and Medical teams to translate insights into Brand strategic imperatives
• Plans and delivers content across personal and non-personal channels, including working iteratively with agencies to ensure approval and production of personalized content for customers
• Supports financial assumptions, forecasting and brand spend (including the coordination of the yearly budget (OPEX) process)
• Works with analytics and market research teams to define and implement performance metrics
• Champions modular content production and omnichannel deployment in collaboration with Omnichannel COE, BI&A, and agencies
• Leadership of key business reviews (brand performance reviews, market visits etc.)
• Ensure adherence to the ABPI and IPHA code and BMS SOPs
• Track progress against plan to ensure delivery of objectives, KPIs and financial spend to meet performance metrics

Required Qualifications & Experience

• Prior marketing experience with a track record of leading and executing Brand and HCP-focused marketing strategies
• Experience in psychiatry, preferred
• Knowledge of HCP customer journeys, preferences, and needs within psychiatry
• Fluency in interpreting analytical models and ability to translate analytics from BI&A teams into actionable strategies
• Familiarity with omnichannel strategy and modular content production
• Ability to navigate and build relationships across teams and functions (e.g., Medical, Access, Sales)
• Ability to collaborate with new capability centers (e.g., Omnichannel COE) and adapt new processes (e.g., iterative MLR process)

Key Competencies

• Customer oriented mindset
• Adopts a customer-focused enterprise mindset
• Deeply understands HCP/Patient journey and experience
• Understands industry regulatory and reimbursement requirements, and able to identify potential opportunities and issues as well as identify solutions.

#LI-Hybrid

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol
BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Bristol Myers Squibb is Disability Confident – Employer

A UK Government scheme

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.