There are around 375,000 new cancer cases in the UK every year, that's around 1,000 every day.1 We’ve all seen first-hand too many times the devastation a cancer diagnosis has caused to family and friends. The funds raised will aid these two amazing charities to offer much-needed practical and emotional support to help people comprehend this news, manage their challenges and regain a sense of control.
“Cancer has impacted and taken away members of my family, friends and neighbours. I know how important and valued support provided by organisations like Maggie’s and the Irish Cancer Society is. With the recent news of a friend’s diagnosis, I am reminded yet again that there is an ever-present need for providing funding to continue these services," said Andrew Dennis, Director, Oral Product Development , UK&I, Bristol Myers Squibb.
A brief history
Nearly a decade ago, the first Coast 2 Coast 4 Cancer cycling event began with 53 employees riding 3,000 miles across the U.S. to honour loved ones impacted by cancer by raising funds for cancer research. Now in 2022, there are more than 350 participants from 23 countries, covering more than 6,000 miles for cancer.
Europe joined the efforts in 2016 with the first Country 2 Country 4 Cancer ride, and then colleagues in Japan debuted the Continent 2 Continent 4 Cancer ride in 2021. And 2022, welcomed colleagues from Latin America.
Collectively, the bike rides are known as C2C4C and have raised more than £10 million for cancer research worldwide benefiting charities that fund leading-edge cancer research in their region of the world.
"Our patients are at the heart of everything we do and the C2C4C campaign reflects this. Every year, we fully support all our employees who participate, as well as those who are encouraging and cheering on their colleagues. Their tenacity and spirit are a reflection of our commitment to cancer research,” said Scott Cooke, General Manager BMS UK&I, Bristol Myers Squibb.
