Why is awareness of AFib and its risk factors so important? Because those with AFib have up to a five times greater chance of stroke than those without the condition and strokes related to AFib are more likely to be severe than non-AFib-related strokes.
The Bristol-Myers Squibb-Pfizer Alliance established an awareness initiative in late 2018, called Matter of Moments: Recognizing AFib-Stroke Risk. Why “Matter of Moments?” Because in a matter of moments, the lives of individuals, as well as their family and friends, can be affected by AFib-related stroke. On the other hand, AFib may also be detected in a matter of moments as a part of routine medical care.
The Alliance created the Matter of Moments initiative to help raise awareness of AFib, its connection to stroke, and the importance of a timely AFib diagnosis. We are doing this by collaborating with expert healthcare professionals and advocacy organizations so that patients and healthcare providers can be better prepared for a future where AFib may be more prevalent.