The Time Back campaign honoring oncologists in cancer care - Bristol Myers Squibb
The Time Back campaign honors
the most precious gift oncologists
provide in cancer care: time
The Time Back campaign for cancer care honors oncologists, the emotional burdens they carry, and the work they do to help make more moments possible for people living with cancer.
Tipping the scales toward more pieces of good news
There’s no easy way to tell someone living with cancer that their world is about to change. Oncologists may deliver bad news as many as 20,000 times throughout their careers.1 This is an enormous emotional weight for doctors, even as they work to give people with cancer more time for the things and people they love.
The Time Back campaign aims to offset the difficult conversations oncologists have with stories of the moments they’ve helped make possible for people living with cancer through time reclaimed.
Watch the video and hear how oncologists have helped give people living with cancer more moments — and more possibility. Together, we can help tip the scales toward hope.
Time Back sizzle transcript
[00:00:011:00 - 00:00:31:03]
Jonathan
I would like to express my gratitude to all the oncologists out there that spend every day treating patients, helping patients, dealing with difficult situations and doing it in such a way that is graceful and kind. I have a sister-in-law that went through cancer treatment, and her being alive is a testament to the great work that you do. Thank you very much.
[00:00:31:04 - 00:00:51:07]
Lena
I want to thank oncologists and healthcare providers for giving their time to give the time back to patients like my mom. My mom was diagnosed with breast cancer when I was six, and the time that she got back allowed her to raise me and be there for me as I was growing up. So thank you so much. And the time that you give back matters.
[00:00:51:08 - 00:01:16:08]
James
I have a personal history, with oncology, my family, my dad died of colon cancer. And I'm just very grateful for all the work the oncologists are doing out there across the globe, not just in the United States, but in also other countries around the world, especially those where they have limited resources for their oncologists to take care of the patients. And I'm very grateful for all the good work they're doing.
[00:01:16:09 - 00:01:49:10]
Juliette
I want to express my gratitude to oncologists and hematologists, for helping my mother through her cancer treatment. She did, unfortunately, succumb eight months after her diagnosis. But the radical surgery that they were able to perform allowed her to walk me down the aisle at my wedding. And so I am grateful for the gift of time and patience and kindness that her doctor showed me.
Time back shows up in everyday moments
Time back shows up in everyday moments — like a good day at work, a quiet family dinner or playing with grandkids. These are real stories of the birthdays, key moments and memories made possible through the dedication of oncologists. Add your voice by sharing a memorable moment you or a loved one experienced thanks to an oncologist.
Supporting the care teams helping make more time possible
As an MD and former practicing physician, Dr. Monica Shaw has seen the emotional burden oncologists and care teams shoulder day in and day out firsthand. She also understands the deep, human connection oncologists form with their patients, and how that motivates doctors to work tirelessly to help give back every moment they can.
And as the senior vice president of global oncology commercialization at Bristol Myers Squibb (BMS), Dr. Shaw is leading the charge to support oncologists and the people they care for through the gift of more time.
For Dr. Shaw and everyone at BMS, this is just the beginning. As BMS looks toward the future, we’re committed to continuing the mission of honoring oncologists in cancer care and inspiring gratitude for the moments they help their patients get back.
Shifting the balance, one moment at a time
Stories transcend cultures, public spaces and social platforms. By collecting the meaningful moments made possible by oncologists and cancer care teams, we’re helping highlight moments that can otherwise be overshadowed by the challenges of cancer care.
Together, across the world, we’re coming together to honor oncologists and care teams by giving back what they offer to thousands of patients every day: hope for the future. Help us remind oncologists that their impact reaches far beyond the clinic, and let’s tip the scales toward hope.
Reference
1Baile WF. Giving Bad News. The Oncologist. 2015;20(8):852-853.
doi.org/10.1634/theoncologist.2015-0250.